MOST HOME BAKERIES FAIL IN THE FIRST YEAR.
Not because the baking was bad.
They fail because nobody ever told them what they were allowed to
sell, what to charge, or what to say when a friend asked for a
discount.
That's what this is.
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📚 THE HOME BAKERY BLUEPRINT — 115 pages
BOOK 1 · YOUR STATE, DECODED — 56 pages
All fifty states, one page each. Your revenue cap. What you can sell
and what you can't. Where you're allowed to sell — direct, farmers
markets, online, shipping. Whether you need a permit, a registration,
or a food safety course. And the exact wording your state requires on
every label, printed so you can copy it character for character.
Every page carries the official Department of Agriculture link and a
date stamp.
Three states publish guidance that contradicts itself. Those pages say
"Confirm" and tell you to call — because inventing a number for you
would be worse than admitting the sources disagree.
BOOK 2 · THE PRICING SYSTEM
The formula. Worked examples. What your time is actually worth. The
friends-and-family trap, with the arithmetic. When and how to raise
prices.
BOOK 3 · LABELS & COMPLIANCE
Anatomy of a compliant label. Net weight measured properly. The nine
allergens and where they hide. Ingredients in descending order. The
six mistakes that get labels rejected. Printing options compared.
BOOK 4 · THE LAUNCH MENU
Why five to eight items beats twenty-eight. Three base doughs, nine
products. The seasonal rotation that creates demand instead of
overhead.
BOOK 5 · YOUR FIRST 20 CUSTOMERS
Where they actually come from. Local Facebook groups — how to find
them and what never to post. The price objection, answered.
BOOK 6 · THE PRODUCTION SYSTEM
Bake Friday, sell Saturday. Scaling from 12 to 40 without a third of
them failing. The freezing chart. Your kitchen, laid out.
BOOK 7 · THE MONEY SIDE
Bank account, EIN, DBA — what you actually need and what you don't.
Insurance compared. Tracking costs. When an LLC starts to matter.
BOOK 8 · YOUR FIRST 90 DAYS
Twelve weeks, three phases, week by week.
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💬 THE LAUNCH SCRIPTS — 21 pages
Twelve messages, written and ready to send.
The announcement. The Facebook post. The local group post. The
one-to-one text. The price answer. The friend discount. The order
confirmation. The pickup reminder. The thank you. The polite no. The
seasonal announcement. The price increase.
Plus what to do when she doesn't reply, and how to make them sound
like you instead of like a script.
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📄 START HERE — 10 pages
What you have, what to do first, and a lookup table telling you
exactly which file to open for whichever question you have.
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🧮 THE PRICING CALCULATOR — live spreadsheet
Enter your real ingredient costs once. Every recipe pulls from them
automatically.
It gives you your true cost per item, tells you what to charge, and
shows you your margin and what you earn per hour.
Then it shows you what the lower price would have cost you over a
year. That page changes what people charge more than anything else in
this product.
246 live formulas. Four charts. Colour coding that warns you when
your margin is too thin.
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📗 THE ORDER BOOK — live spreadsheet
One line per order. Pick the product from a dropdown and the price
fills itself in.
It builds your bake list for any week, totals what you're owed,
flags anything unpaid or uncollected in red, and quietly builds your
customer database as you go.
Repeat customers turn green. Those are the people worth looking
after.
627 live formulas.
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🏷️ THE LABEL SYSTEM — live spreadsheet
Enter your business details once, along with your state's required
wording.
Then one row per product — name, ingredients heaviest first,
allergens, net weight — and it assembles the finished label for you,
ready to copy into Canva or Word.
Plus the six required elements explained, the six mistakes that get
labels rejected, and four printing options honestly compared.
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📅 THE 90-DAY TRACKER — live spreadsheet
Thirty-seven tasks across four phases. Get legal. Build the menu. Get
ready. Sell.
Tick them off and the progress page fills itself in. Milestones
unlock as you go — including the one that matters: you have taken
your first paid order.
There's a readiness check at the end. Fifteen questions. Score twelve
and you're ready to launch.
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📥 WHAT SHIPS: nothing. Digital download.
📄 FORMATS: 3 PDFs (146 pages) + 4 Google Sheets
📱 WORKS ON: phone, tablet, laptop, and printed
✏️ EDITABLE: the sheets are yours to copy and fill in
♾️ ACCESS: instant, permanent, every future update free
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WHAT THIS IS NOT
This is information, not legal advice. Cottage food law changes —
several states amended theirs in the last eighteen months. Every
figure is date-stamped and every state page links to the official
source. Always confirm with your state before you sell.
This is not a promise about money. We haven't told you what you'll
earn, because we don't know. What we've shown you is what ingredients
cost, what people pay, and the gap between the two. What you do with
it is yours.
This is not a course you have to finish. There's no order, no
deadline, no completion. Open what you need, when you need it.
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30-DAY GUARANTEE
Read Book One, find your state, and if you still don't know what you
can legally sell from your kitchen — email me and I'll refund you in
full. Keep everything.
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LAWS CHANGE. SO DOES THIS BOOK.
Michigan doubled its cap in March. Texas tripled its in September.
Georgia removed theirs entirely. Colorado rewrote its whole framework
in May.
When your state's rules change, you get the new version free. You
don't have to do anything — it arrives in your inbox.
Chef Emma Sterling
Twelve years in professional pastry kitchens